Find your
position.
A clear answer to who you help, why it matters, and why you’re the right choice. So your website, content, and sales conversations tell one story.
Buyer clarity · Positioning · Core narrative
Fractional CMO · B2B service firms
A clearer
direction.
A focused plan.
Your expertise deserves a marketing strategy
as considered as the business you’ve built.
For founder-led teams ready to move beyond referrals.
Maya RaoStrategy. Direction. Momentum.
01 The perspective
More activity isn’t
always the answer.
When every channel feels urgent, direction becomes your most valuable asset. The work starts with deciding what matters—and what can wait.
02 The expertise
From a point of view
to a plan of action.
Fractional marketing leadership that connects the big decisions to the work your team does every week.
Find your
Create
demand.
A considered route from attention to conversation. Choose the channels, offers, and conversion moments that fit your business—not someone else’s playbook.
Channel focus · Offer design · Conversion path
Give the work
direction.
A smaller set of priorities. Clear owners. A useful review rhythm. Give your team the structure to turn a marketing strategy into consistent, intentional work.
Quarterly priorities · Team cadence · Useful measures
03 A place to start
Where does
it feel stuck?
Choose the closest pattern. Here’s what a first working session could explore.
The positioning question
They understand what you do.
But not why to choose you.
We would look at the gap between your expertise and how it’s understood—then sharpen the message around a real buying need.
What we would explore
- Buyer and problem clarity
- Competitive alternatives
- Message-to-offer alignment
04 The approach
A thoughtful start.
A practical 90 days.
An illustrative engagement for a specialist consultancy ready to look beyond referrals. A sample plan, not a case study or a promise of results.
Illustrative engagement01—03 / Months, not milestones promised
Month01
Decide.
Listen to the team. Audit the buying journey. Agree on the audience, the message, and one focused growth hypothesis.
Working outputPositioning & priority brief
Month02
Build.
Translate the decisions into an offer narrative, focused content themes, and a clear path from interest to conversation.
Working outputOffer & conversion blueprint
Month03
Embed.
Review the early signals. Refine what’s useful. Give the team clear ownership and a rhythm they can keep running.
Working outputTeam operating playbook
Fictional scenario. Scope and timing are illustrative; no real client work or commercial outcomes are represented.
05 The philosophy
Maya Rao
A fictional independent practice
Senior thinking.
No unnecessary
complexity.
Good advice should make the next decision clearer.
Maya’s concept practice sits between the business plan and the weekly work: helping founder-led B2B teams set a direction, make considered choices, and build their own capability.
Focus over noise
Fewer priorities. More depth.
Evidence over theatre
Useful signals. Honest interpretation.
Build with the team
Shared thinking. Lasting ownership.
No false certainty
Clear hypotheses. No guarantees.
About this concept: Maya Rao and her practice are fictional, created to demonstrate the design, positioning, and enquiry experience of an Authority Site Sprint website.
06 A few details
Before
we speak.
What does a fractional CMO actually do?
Provides senior marketing direction around a defined business priority: positioning, planning, decision support, and a working rhythm for the team. The role connects strategy to execution without assuming a full-time executive hire.
Is this strategy, or hands-on support?
Both can be part of a defined engagement. The aim is to reach the calendar through messaging, briefs, priorities, reviews, and selected assets. Execution responsibilities are agreed upfront; this is not an unlimited outsourced marketing department.
When should we expect results?
There are no guaranteed outcomes. Clearer priorities and better ways of working can come before commercial results. Revenue impact depends on the offer, market, starting point, sales follow-through, and time available to learn.
Is Maya Rao a real consultant?
No. This is a fictional portfolio concept for Authority Site Sprint. The identity, practice, and sample engagement demonstrate website quality—not real credentials, client relationships, or results. The form below does not send or store your information.
07 Start with a conversation
Let’s make
the next move
a clear one.
What’s changing in your business—and where is marketing getting in the way? That’s a useful place to start.
In a first conversation
Your business context.
The real constraint.
Whether fractional leadership fits.